Reporting to the Senior Vice President and Chief Communications Officer, the Associate Vice President of Marketing Strategy, the AVP of Marketing serves as the lead Marketing Strategist for the Marketing and Communications Division. A strategic-thinker who can translate big-picture marketing vision to implementable operational plans, this individual is a dot-connector who must understand how all of our marketing efforts can work together to build our brand and advance our goals. The AVP guides a team of strategists as they partner with business and academic units and others within MarComm to bring marketing strategies from concept to completion. A modern marketer, this individual thinks in a holistic way and knows how to bring together channel owners, creative producers and communicators together to develop and implement effective marketing campaigns. These campaigns should leverage research insights to drive tangible, measurable results. A problem-solver, the AVP ensures hundreds of projects stay on-time and on- budget. With an ability to spot and mitigate potential issues, this individual is incredible at building and managing relationships and is a master at mobilizing resources to meet goals. With a high-degree of emotional-intelligence, the AVP works ensure the team is positioned as strategic marketing partners for the University. Serving as a key member of the Marketing and Communications Sr. Leadership Team, the AVP may be tapped to play the role of lead marketer on special project. Regularly provides excellent counsel to MarComm Sr. Leadership. With an ability to think beyond her/his own department, the AVP serves as acting CMCO as needed. Has a deep understanding for contemporary approaches to brand stewardship.
Internal Number: 75190
About Syracuse University
Syracuse University is a place where talent, desire, and opportunity thrive. In 12 different schools and colleges that span the liberal arts and professional disciplines, students, faculty, and staff from diverse backgrounds come together to learn, create, and break boundaries.
The University is also a vital part of the community, providing services as well as being a leader in employee benefits, work-life and organizational development, training, student employment, staff relations, and workforce diversity.
Syracuse itself is located at the crossroads of New York State, and offers a lush landscape of seasons. From fun-filled summers in the Finger Lakes to snowy winters that thrill outdoor sports enthusiasts, the area truly has something for everyone.