Health Alliance Plan (HAP) is a regional health plan headquartered in Detroit. Our mission: “to enhance the health and well-being of the lives we touch.” HAP excels in delivering award-winning disease management, wellness and community outreach programs, and highly personalized customer service.
HAP is a subsidiary of Henry Ford Health System (HFHS)- one of the nation’s leading health care systems.
HAP serves an important role in promoting system integration and care coordination and acts as a catalyst in forming innovative patient care, community, business and economic partnerships. As the voice of the customer, HAP partners with HFHS to improve quality while maintaining a focus on value, affordability and accessibility.
HAP has more than 1,100 employees in Detroit, Southfield, Flint and Grand Rapids.
We serve more than 650,000 members through the following product lines:
Employer group plans – HMO, PPO, EPO, Choice Network and consumer-driven health plans.
Health Engagement program – offers employees incentives to adopt a healthier lifestyle.
Individual plans – HAP Personal Alliance® plans – HMO, PPO and health savings account – are for individuals and families not covered through employer health insurance.
Medicare – HAP Medicare Solutions offer HMO and PPO health plans, prescription drug plans and Medicare Supplement plans for individuals and employer-sponsored employees and retirees.
Medicaid – HAP Midwest Health Plan is an HMO based in southeast Michigan with about 10,000 Medicare and Medicaid enrollees.
Self-funded – ASO and ASR health benefits offer competitive options for employers and health and welfare funds seeking to self-fund their health benefit costs.
Network leasing – HAP Preferred, Inc. is a PPO network that can be administered by third-party administrators and health and welfare funds.
In partnership with the COO and the CFO, develops strategies to meet membership and revenue targets through effective products, pricing, market segmentation and advertising. Aligns and implements business processes among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development, to optimize effectiveness and efficiency necessary to meet departmental goals and corporate objectives. Provides executive leadership to meet or exceed revenue requirements and market share expectations consistent with organizational goals and objectives and in accordance with a rolling three-year strategic plan.
Represents HAP interests and values in the community and as a senior executive, seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence. Be the face of HAP in the commercial marketplace. Represents HAP in various HFHS forum and activities.
Duties & Responsibilities:
Serves as a member of the Senior Leadership Team responsible for operational performance.
Leads the development and implementation of a three-year rolling strategic and operational plan for sales and business development, employer/consultant engagement, customer retention and product development based on sound market research and environmental assessments of both short term and long-term opportunities that will generate growth and position HAP as a market leader.
Leads, structures and provides strategic direction to Product Development, Commercial Sales, Public Sector Programs, and Medicare (with future potential for Medicaid). Collaborates with Advertising & Communications in support of the strategic plan for all of sales and business development. Establishes key performance indicators (KPI) and administrative budgets to achieve results consistent with department and corporate goals.
Creates product development processes and new product strategies that transform the organization portfolio into a market leading position; directs product development from idea generation through concept development, product design, financial assessment and product launch to ensure profitable growth and expansion in the market; focuses on innovation, adaptability and flexibility that exceed customer expectations and enhance revenue generation strategies.
Continues to develop self-insured, rental networks business and ancillary products.
Collaborates with the CFO, to incorporate Underwriting and Rating recommendations to ensure the development of appropriate market competitive premium rates and desired level of profitability, competitive pricing, growth in HAP insured membership base and meeting or exceeding all compliance and regulatory requirements.
Fosters a culture of customer service excellence, amicable union relations, individual and team accountability and timely problem analysis and resolutions with emphasis on superior communication, engagement and retention for all internal and external customers.
Ensures seamless coordination across departments to assure timely and effective development of new business quotes, renewals, product pricing, collateral, and related activities. Leads and/or collaborates in cross organizational committees to increase efficiency, effectiveness, consistency in business processes and applications, teamwork, sales, service and prompt decision making in a manner that maximizes sales results.
Develops and maintains strong relationships with external constituents through personal commitment and management of people. The constituents include but are not limited to, customers, consultants, producers, labor, as well as a broad spectrum of community organizations and leaders.
Represents HAP at local, state and national venues in order to strategically increase visibility and influence in the community and the region.
Achieves corporate membership and budget targets through new product development, new business development and sales growth, existing and new distribution channels, including producers, consultants, labor, government programs, eSales, etc. Collaborates with Underwriting & Rating, as well as Planning & Marketing Strategy departments on the development of quarterly, annual and multi-year membership forecasts.
Oversees the negotiations processes of various bargaining units within Sales in collaboration with Human Resources
Provides expertise in mergers, acquisitions joint ventures and other such efforts that will enhance HAP position in a consolidating market.
Monitors the local and national market to understand health care trends, and their impact on HAP products and competitive position.
Education: Minimum Bachelors degree with a relevant advanced degree preferred.
At least 15 years sales experience in health insurance, including managed care or financial services with a strong and progressive track record in leadership positions.
At least 5 years experience with a multitude of product offerings and understanding how to drive the entire product life cycle from inception through market launch and beyond.
Demonstrated strong financial acumen as well as the ability to create or revise operational plans in order to execute with a strong focus on results.
Highly effective and demonstrated leadership to influence all aspects of sales and business development, team performance and interaction with community and its leaders.
Consistent track record of year over year growth as well as meeting or exceeding revenue goals.
Superior analytical and project management skills.
Experience in participating at the senior level in mergers, acquisitions and joint ventures.
Additional Salary Information: Base salary plus incentive
Internal Number: 182601
About Health Alliance Plan (HAP)
Health Alliance Plan (HAP) is a nonprofit, regional health plan headquartered in Detroit.
Our mission: “to enhance the health and well-being of the lives we touch.”
HAP excels in delivering award-winning disease management, wellness and community outreach programs, and highly personalized customer service.
Henry Ford Health System Alignment:
• HAP is a subsidiary of Henry Ford Health System, one of the national’s leading health care systems and a proud recipient of the 2011 Malcolm Baldrige National Quality Award for performance excellence and innovation.
• HAP serves an important role in promoting system integration and care coordination and acts as a catalyst in forming innovative patient care, community, business and economic partnerships. As the voice of the customer, HAP partners with HFHS to improve quality while maintaining a focus on value, affordability and accessibility.
• HAP has more than 1,300 employees in Detroit, Southfield, Flint and Grand Rapids.
• We serve more than 650,000 members through six product lines:
o Group Insured Commercial: PPO, EPO and HMO; Health Engagement programs offer employees incentives to adopt a healthier lifestyle.
o Indi...vidual: HAP Personal Alliance PPO, HSA and Short-Term health plans are for individuals and families not covered through employer health insurance.
o Medicare Solutions: HAP Medicare Solutions offer PPO and HMO plans, prescription drug plans, and Medicare Supplement plans for individuals and employer-sponsored retirees.
o Medicaid: HAP Midwest Health Plan has about 10,000 Medicare and Medicaid enrollees.
o Self-Funded: HAP and ASR Health Benefits offer competitive options for Michigan companies and health and welfare funds seeking to self-fund their health benefit costs.
o Network Leasing: Statewide PPO network that can be administered by Third Party Administrators and Welfare Funds